It is an FM channel on National radio at 102.9 MHz.
These days we do have numerous radio channels catering to the metro audiences playing the hit numbers always and offering contest and prizes.
What makes vividhbharati is their whole program format which is very different from the other channels, that is they are probably not running to just make money(I have nothing against other channels absolutely..).
Apart from having slots for popular requests they also play the music which is not acclaimed universally but then still having its own identity. They pay tributes to some very unnoticed legends.
I have mainly heard 2 programs…
Jaimala-
It’s a program dedicated to the Indian soldiers .And some of the letters they read from the soldiers leaves one numb. The commitment of the soldiers make me feel guilty of being too self centred and lost in some very insignificant things on the larger perspective.
Like the other day…a mail was written by a Jawan conveying to his parents that he is fine and not to worry about him, asking his siblings to study well and convincing them that as his leave did not get approved he would be coming sometime after another 8 months…at that time he was on border at temperature blow 0…I know all this sounds very melodramatic….but even if these things are not supposed to move us/arouse the conscience what else will????
Sakhi-Saheli
A program catering to requests of women listeners all over India. In this program got to hear about how the women are managing multiple things and trying to come out of certain age old bindings in rural places. Its awakening.
Sitting in the cold AC cabin in our companies… vivdh bharati opens a world ..that is the core part of India. And am glad I am able to tune into it sometimes. The show anchors there…though not the high fundoo RJs have connected with the audience in their long stint with the channel. Its definitely not a preaching channel. It is a fun channel but rooted safely in reality.
Three cheers to vividhbharati.!!!!! Its fantastic to rock that wayJ
But another face to this is the fact that we got our radio sets repaired only after Radio City and other channels came up.
Would just like to end saying that..3 cheers to the variety in life.. that has given provision for channels of different kinds to coexist supporting each other…competing with each other and getting better each day!!
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